How Should Your Business Enter the China Market?

Pay hundreds of thousands of dollars for a stack of beautiful documents and a hefty report.

Invest a much clearer budget to get a fully renovated, staffed, and ready-to-open physical store.

If you believe the latter is the real business, then we are on the same page.

I am Leo Zhang, your "Chief China Entry Officer". I provide one-stop, transparently priced market entry services. From company registration and government compliance to brand localization and store launch, I am the only person you need to deal with. We deliver not a PowerPoint, but an operating store.

Service Panorama

I am not a "consultant"; I am an "execution partner".
While large consulting firms end with a report, my work is just beginning. I transform your brand from concept into a reality on the streets of China.

1. Foundation: Legal Entry (What you MUST get right)

Company Registration & Foreign Investment Filing
Trademark Protection & Legal Compliance
Bank Account Opening & Financial/Tax Setup
Provision of First-Year Virtual Address

2. Soul: Brand Rebirth (What determines life or death)

Chinese Brand Name & Localized Positioning
Menu Structure & Pricing Strategy Overhaul
Visual Identity (VI) Localization Design
Market Entry Strategy Briefing

3. Entity: From Zero to One (What makes the dream real)

Store Location Assessment & Negotiation Support
Interior Design & Construction Coordination
Core Team Recruitment & Training System
30-Day Pre-Opening Operations Preparation

You only communicate with me. I cover all of the above with one master contract and one timeline.

Pricing Philosophy & Case Study

The "Fear Bill" of the Traditional Model VS Our "All-Inclusive Fixed Price"

Traditional Consulting/Agency Model

Sky-high consulting fees: Strategy reports alone cost hundreds of thousands.
Hidden costs: Hourly meetings, surprise rush fees, complex reimbursables.
Fragmented process: You coordinate US lawyers, Chinese agents, designers, contractors...
Deliverable is paper: You get compliance files, but are still far from opening.

Our "Chief Entry Officer" Model

Bundled execution price: One all-in price from paperwork to opening.
Price transparency: Total cost locked at signing, no hidden fees.
Single point of contact: Me, your only liaison, managing all aspects.
Deliverable is a store: Our engagement ends when your store opens for business.

A Concrete Example:

For a casual dining brand (e.g., fried chicken, burgers) with about 200 stores overseas, to complete the full-process launch of its first store (~100 sqm) in Zhengzhou, our total service budget is typically around:

~USD 150,000

What does this include?

Our full-process service fee
Government, third-party, and agency fees in both the US and China
Basic brand visual and menu localization design
Project coordination and management from site selection to opening

(This is an estimate based on past cases. Exact costs vary by brand, city, and property conditions. We provide a precise quote after evaluation.)

Basic Package

Of course, if you prefer to proceed step-by-step, we start with "Compliant Entry".

Service: Market Entry Foundation Package

$6,999 USD (All-Inclusive Fixed Price)

Includes:

Agency for US Document 3-Level Authentication: We coordinate with US partners for notarization and authentication.
End-to-End China Company Registration: Business license, bank account, tax registration, etc.
Real Office Address: A registered address that meets Chinese requirements.
Professional Legal Document Translation.
Your Dedicated Chief China Entry Officer: My personal end-to-end liaison and management.

Price Note: This is a reference price for the standard basic package. The final fee may vary slightly based on the client's country/region, document complexity, legal policies, and exchange rate fluctuations. We will provide a final quote after evaluation. The principle is price transparency with absolutely no hidden costs; the total fee typically fluctuates around this reference price.

Start Your Journey

About Me

Why can I do this?
Because I have been in your shoes. I have experienced all the confusion, opacity, and unexpected costs of cross-border expansion. I created this service to end that terrible experience.

I have a deep understanding of China's business rules and government processes, while my life experience allows me to understand your mindset. I do not represent a large institution; I represent my commitment to the result. You will work directly with me—the overall person in charge of the project.